There’s no doubt that most of us in business have found the last few years a challenge.
March 2020 saw the UK enter its first ‘Lockdown’ in response to the impact of COVID-19 on the country as a whole. Roll on the best part of 2 years, and we’re still very much in the thick of it.
As a Business Growth and Strategy Coach who works with businesses of all shapes and sizes in all sorts of sectors, I observe first-hand the impact that the pandemic has had and continues to have on ‘business as normal’ and the huge change forced on business owners attempting to steady their ships, keep their people safe, service their customers well, and of course, make some money on the way.
Many businesses have folded. Many struggle on, hoping for a return to a known sense of normality and the chance to bounce back to a previous level of success.
I’ve seen many capable business leaders struggle to stay positive under such testing conditions and lose their way. Equally, I’ve seen people of similar skill and character move forwards as successfully as normal and make the most of the conditions they find around them.
Business life is typically hard enough under normal circumstances. Factor in a global pandemic and the need to be open-minded to change/adaptation is the essential ingredient.
With so much disruption and uncertainty in the world, how do you as a business owner, or someone about to start one, move your business or business idea forwards in such extreme conditions?
Ask yourself this question. “Is your business currently relevant and does it add value?”
I want you to get curious about your business as a whole: Customers, Products/Services, Technology, Processes, Suppliers – all the moving parts.
This question will force you to ask a few more questions.
Periods of rapid change like the one we are in now will bend and alter the working environments in which we operate. There will be adversity, but equally, there will be plenty of opportunity if we’re open to spotting it and agile enough to capitalise on what’s possible.
In business it’s important we react to the changing conditions and stay relevant to someone that values what we do.
These are the kinds of questions you should be asking yourself on a regular basis. If you do, I’m certain you’ll spot opportunities to make your business more relevant, engaged, and ultimately profitable.